About the Role
- Plan and manage the company’s social media channels & company website.
- Grow the website traffic and enable digital growth
- Work with the content marketing team on content creation and distribution
- Monitor the primary marketing metrics to establish the effectiveness of online advertising
- Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
- Develop and scrutinize campaign budgets
- Develop a workable digital marketing strategy
- Collaborate with other supporting teams to create impressive client-centered landing pages
- Analyze end-to-end consumer experience in different digital channels
- Identify the latest digital technologies and current digital trends affecting the industry
Requirements
In-depth knowledge of social media platforms and trends
Knowledge of web analytics & marketing digital platform such as marketing automation and sales automation
Insights into keyword research and SEO implementation, monitoring, and management
Knowledge of digital marketing campaign strategy and execution
Practical skills in multivariate experiments and A/B and email marketing
User experience knowledge and optimization of customer experience funnels and landing pages
Project management skills
Leadership and delegation skills
Strong verbal and written communication
Attention to detail
Ability to work independently